Lapse Rate (Churn)
The Lapse Rate (Churn) is the percentage of members that discontinue their membership over a given period. Dropped members can be found by going to Dashboard > Membership tab > Dropped members.
CALCULATION: Dropped Members ÷ Start Count = Lapse Rate
Example: (185 ÷ 1173) = .15
Member has a15% Lapse Rate.
- Click Dashboard in the left-hand navigation panel.
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Click the Membership tab.
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In the Dropped Members section, click view detailed report.
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Enter the Drop Date From and To for the desired date range.
NOTE: You will use a Start Count as described above for the calculation, so the date range should be the same used to determine the start count.
- Click View Report.
