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Home > Reports - CM/MZ > Web Statistics Explanations
Web Statistics Explanations
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The member's Stats tab gives staff the ability to view and print the member’s event activity, the website hit statistics, the member’s Hot Deal hit statistics, reports showing the member’s accounts receivable billing history, and a profile of the member’s account. The Member Benefit Report is a printable listing of membership benefits used by members.

Did You Know? You can use the Member Benefit Report as a way to let your members know how they are taking advantage of their membership and benefits. You may wish to use the mass email functionality afforded by the Member Benefit Batch Print or Email report to reach out to multiple members based on their renewal dates.

  1. Member Page Views: Displays the number of times the member information page was clicked on to be viewed. Also displayed in a graph.
  2. Category Search Result Displays: Displays the number of times the member's listing is displayed by category. 
  3. Other Search Result Displays: Displays the number of times the member's listing is displayed by keyword. (This is also included in all searches (same as above))
  4. Links to External Website: Displays the number of times the member's own website link has been clicked. 
  5. Hot Deal Views: Displays the number of times the member's hot deal was viewed (this includes M2M). Clicked for more (Impressions (views) would come from hit stats for page)
  6. Job Posting Views: Displays the number of times the member's job posting was viewed. Clicked for more (Impressions (views) would come from hit stats for page)
  7. Banner Ad Impressions: How many times their banner advertisement was viewed.
  8. Banner Clicks: How many times the banner advertisement was clicked on. 

The summary in the Member Information Center report combines ALL of the Web Stat totals. Printing out member stats report (under the member record > stats tab) could be explained to the member like so:

  • Member Page Views - Number of times that visitors have clicked on a member's public info page.
  • Category Search Results - Number of times that the member has been displayed in search results when a visitor clicks into a category in the directory (i.e. Automotive).
  • Other Search Result - Number of times the member was shown in the search results when searching with the directory's search bar.
  • Links to External Website - Number of times that visitors clicked on a member's website link..
  • Visits to Map - Number of times that visitors clicked on the member's map

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