The Member Engagement (At Risk) report will help you to identify members who have not been actively engaged. You can configure engagement weighting factors (such as the number of events attended, events sponsored, etc.) to identify which members are at risk of dropping across a selected date range.
Engagement is gauged on the following factors:
- Events Attended
- Events Sponsored
- Hot Jobs
- Deals
- Referrals
- Logins
- Past Dues (Past Due amounts of $0.00 receive the assigned Engagement Factor)
Applying additional filters to the report will allow you to generate the report for a selected date range, membership status, event attendance, group, and membership type.
You can adjust the weighting of each of these factors by clicking the adjust factors link. For example: If event attendance carries more weight in engagement for your organization, you may wish to adjust the default weighting. Or, if you are not using job postings, you would set the weight to 0.
The report displays the number of each factor applicable to your members and multiplies that by the weight assigned to the factor, sums all to provide the Factor Total. The lower the Factor Total the higher risk of the member dropping.